Heenay Patel

Project: a marketing blog on 388 Yonge St, an ultra-luxurious penthouse in Toronto's Bay Street Corridor

Audience: high-income home buyers

Selling Price: $3,435,000

Project: marketing blog on 12 Highland Hill, a 4-bedroom, 7-bath detached house in North York

Audience: high-income home buyers

Selling Price: $2,620,000

Project: marketing blog on 6 Parmbelle Crescent, a 4-bedroom, 3-bathroom luxury bungalow in Parkwoods-Donalda

Audience: high-income home buyers

Selling Price: $2,550,000

Project: dedicated marketing email for luxury house listing

Audience: high-income home buyers with kids

Goal: generate high-end leads & traffic with engaging email copy

Project: marketing email for luxury condo listing

Audience: high-income condo buyers in Toronto

Goals: generate leads & traffic with compelling email copy

Project: MailChimp marketing email with property listings

Audience: home buyers, sellers & investors

Result: 30.4% open rate with majority of leads in US, UK & Hong Kong

Project: new website copy for Toronto real estate business

Audience: buyers, sellers & investors

Goal: update & revise web copy for readability, SEO & lead generation

Result: client ranks on 1st page of Google & in Local 3 pack

Project: a comprehensive guide to one of Toronto's wealthiest neighbourhoods

Audience: high-income home buyers

Goal: to entice high-income buyers to Rosedale

Result: the blog has attracted 1200+ views & ranks for several keywords

Project: a comprehensive blog on Toronto's best public school zones

Audience: parents & couples in Toronto

Goals: improve client's website traffic & SEO

Result: the blog has over 15,000 views & ranks for several keywords

Project: comprehensive FAQs page for a Toronto real estate agent

Audience: Toronto home buyers, sellers, renters & investors

Goals: a) save client time b) create evergreen content c) improve SEO

Highlights

-Using Question & Answer format as per SEO best practices

-Providing links to key web pages to improve internal SEO

-Listing awards & accomplishments to build trust & improve credibility

Project: a guide for new home buyers looking to build their credit score

Audience: new home buyers in Toronto & the GTA

Goals: educate new home buyers on credit score requirements

Topics

-What is a credit score?

-What is a credit report?

-How to get your credit score for free

-Credit score requirements for buying a home

-How to improve your credit score

Project: a look at the updated mortgage stress test and its impact

Audience: home buyers in Toronto & the GTA

Goals: educate readers about the new mortgage stress test

Topics

-What is the mortgage stress test?

-Changes to the mortgage stress test

-Mortgage stress test requirements

-Impact of the stress test on buying & selling

-Advice for home buyers

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